Carsales TV ad – More Than a Car

New Carsales TVC pays homage to Australia's unique car culture

Carsales is about to air a new television commercial highlighting Australia’s unique love affair with cars.

Set for release nationally from this Sunday, the ‘Carsales – More Than a Car’ TVC pays homage to the special connection Australians have with cars, including what is widely regarded as the nation’s first homegrown vehicle, the iconic 48/215 ‘FX’ Holden.

The one-minute TVC, to be supported by outdoor and digital advertising, was developed in-house, produced by Revolver and directed by Snowtown creator Justin Kurzel.

Carsales.com.au chief marketing officer, Vladka Kazda, said the unique campaign captures Australians’ special automotive landscape.

“We wanted to explore the fact that from the moment we buy them, our cars become more than just something we drive. They become an extension of our lives. We think our new campaign demonstrates that perfectly.”

Here's a sneak preview screening of Carsales – More Than a Car games.